News

On May 10, 2025, Ingenious, Inc. marks 20 years in business—a milestone that gives us the perfect opportunity to pause, reflect, and say thank you.

Google Analytics offers a lot of data. But when you’re busy running a business, you don’t have time to dig through every report.

Once your Google Analytics account is set up and tracking data, you might be curious about what it’s actually showing you.

We’re excited to announce the launch of a new portfolio website for copywriter Lisa Murray-Roselli, designed to showcase her work with clarity, elegance, and ease of use.

When it comes to tracking how people find and use your website, Google Analytics is a must-have. But setting it up properly can be tricky—and that’s exactly why we take care of it for our clients—and incorporate it into your custom CMS.

If you’ve ever wondered how people find your website or what they’re doing once they get there, Google Analytics is the tool that can give you those answers.

Expanding your website to accommodate multiple languages can be a game-changer for reaching new audiences. However, how you implement translations matters—a lot.

Your website should reinforce—not dilute—your brand identity. Consistency in visuals, messaging, and user experience builds trust and recognition, while inconsistencies create confusion. This article explores how to align your website’s design and content with your brand, ensuring every visitor gets a clear and cohesive experience.

A well-crafted team page is more than just a collection of headshots and job titles—it’s an essential part of your website that helps build trust and credibility.

Some businesses pull back on marketing when budgets tighten, but that’s the worst time to go quiet. Learn why maintaining (or even increasing) digital marketing efforts is essential for staying visible and competitive. And understand the role of targeted online ads, SEO, and strategic content marketing.