Part 2: How Google Analytics Gets Set Up
When it comes to tracking how people find and use your website, Google Analytics is a must-have. But setting it up properly can be tricky—and that’s exactly why we take care of it for our clients—and incorporate it into your custom CMS.
At Ingenious, we make sure Google Analytics is set up the right way from the start, so you get reliable, meaningful data without the technical headaches.
What Happens During Setup?
Here’s a quick look at what we handle behind the scenes:
- Creating or verifying your Google Analytics account
- Setting up a GA4 property tied to your website
- Installing the correct tracking code on your site (so every visit counts)
- Linking to other tools like Google Ads or Search Console or Google Tag Manager, when applicable
- Verifying everything is tracking correctly—no guessing, no data gaps
This ensures your data is clean, consistent, and tailored to your business goals.
No Extra Work for You
We don’t hand you a checklist and send you on your way. As part of our full-service web development and marketing support, we manage the entire setup process and confirm it’s running smoothly.
If you’re one of our clients using our custom-built Infinitus CMS, we also provide a built-in Google Analytics dashboard, so you can see your most important stats at a glance—no extra logins or complicated reports.
Want to Know More About What’s Being Tracked?
We’re always happy to walk you through what’s happening behind the scenes and what the data means. And if you ever want to explore more advanced tracking (like goal conversions or event tracking), Ingenious is here to guide and implement it for you. Let us know if you have any questions.