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Why Your eNewsletter Should Tease—Not Tell
A quick look at why shorter, teaser-style content improves engagement and drives readers back to your website.
On-Brand eNewsletters Matter. A Lot.
A quick guide to designing email newsletters that strengthen brand consistency—plus why teaser-style content helps drive readers back to your website.
Celebrating a Partnership Built on Innovation and Trust: White Bicycle + Ingenious
At Ingenious, we pride ourselves on delivering more than just websites and digital solutions; we create lasting partnerships. Our collaboration with GRAMMY Award winning designer Brian Grunert and his team at White Bicycle exemplifies this commitment.
A Modern, Member-Focused New Website for UUP’s Buffalo Health Science Chapter
We launched a clean, modern website for the Buffalo Health Science Center Chapter, built on our latest Infinitus CMS to make resources easier to find, highlight key action items, and strengthen communication across UB’s health sciences.
How to Properly Copy (and Use) Embed Code on Your Website
Learn how to properly embed YouTube and Vimeo videos on your website. This quick guide walks you through grabbing the correct embed code, placing it in Infinitus, and letting the system do the heavy lifting to ensure your video looks great on every device.
How Spammers Target Your Contact Form (And How We Stop Them)
Contact forms are convenient—for both your customers and spammers. Here’s how bots abuse unprotected forms, and the simple tools we use to keep the junk out.
Gerard Place’s Mission Shines on a Modern, Flexible New Website
We launched a refreshed, fully responsive website for Gerard Place that preserves their trusted brand while expanding functionality, flexibility, and content capabilities.
“Above the Fold” Is a Myth—Kind Of
You’ve probably heard that everything important needs to go “above the fold”—but in modern web design, that advice oversimplifies how users actually browse. Here’s what still matters (and what doesn’t).
Breaking New Ground with the Lipsey Architecture Center Buffalo
Ingenious, Inc. was proud to attend the groundbreaking for the Lipsey Architecture Center Buffalo’s new facility at the historic Richardson Olmsted Campus. The event celebrated a visionary project that blends preservation and modern design — and we’re honored to be part of sharing LACB’s story as it takes shape.
Understanding Really Simple Licensing (RSL): A Web Standard for Fair AI Content Use
Really Simple Licensing (RSL) is a modern counterpart to RSS that lets publishers embed machine-readable licensing terms defining how their content may be used—whether freely, via subscription, pay-per-crawl, or pay-per-inference. These terms can apply to websites, books, videos, images, and proprietary datasets.