MusicalFare Theatre

The Client

MusicalFare is a not-for-profit professional theatre company and Western New York’s largest producer of musical theatre. Known for world premieres, reimagined classics, and regional debuts, they feature Buffalo’s brightest professional talent in an intimate setting. With a mission to deliver high-quality, industry-leading productions and unforgettable patron experiences, MusicalFare needed a website that reflected the energy of their performances and helped broaden their reach to new audiences.

Challenges & Goals

With bold new branding in place, MusicalFare recognized that their website also needed a refresh. The old site had been functional, but it didn’t reflect the theatre’s evolving identity or the energy and vibrancy of its productions. We dove into the site revamp with a few goals in mind:

• Strengthen brand awareness and connect with broader audiences.
• Drive ticket sales and boost user engagement through clear calls to action and streamlined user pathways.
• Highlight current and upcoming shows in a prominent, easy-to-navigate format.
• Create a fun, friendly, entertaining user experience.
• Seamlessly integrate the theatre’s bold new branding developed by Crowley Webb.

New Website Features

The new website is designed to be both visually striking and highly functional, delivering an experience as memorable as the performances MusicalFare is known for. Key features include:

• Bold, dynamic, and engaging visual design that captures the energy of live theatre.
• Streamlined navigation and organized content, ensuring users can easily find show information, events, and ticketing details.
• Prominent calls to action throughout the site to encourage user engagement and ticket sales.
• Seamless integration of MusicalFare’s new branding for a cohesive identity.
• An intuitive, accessible content management system (CMS) that allows staff to easily manage and update content.

Infinitus CMS Integration

With Infinitus CMS, MusicalFare now has a flexible and user-friendly platform to manage its content, update show information, and keep patrons informed. The system’s accessibility and simplicity empower the team to focus on what they do best—producing outstanding musical theatre—while ensuring their digital presence keeps pace. The result is a website that celebrates MusicalFare’s artistry while driving engagement and ticket sales, setting the stage for continued growth and success.